Built for ^ subtracting* acne.

Nothing else.

Get the Kit
Acne needs a

Acne needs a system. Not random products.

Most routines fail because they mix too much, change too often, and never stay consistent.

We built a simple, proven routine designed to work together, every day.

Get the complete kit
Get the complete kit.

Our 2-Step Skincare Routine

Cleanser
STEP 01

Cleanser

2.5%
Benzoyl Peroxide
+ Panthenol & Allantoin

Moisturizer
STEP 02

Moisturizer

Ceramide Complex
+ 2% Niacinamide
+ 1% Tranexamic Acid

UNDERSTAND your skin.

Teen Acne
Meher Teen Acne

Meher

“I was getting new pimples almost every week since I was 14. After sticking with the routine consistently, my skin feels much more under control.”
19 YO
Hyderabad
Oily Skin
Shivank Acne + Marks

Shivank

“The active acne settled first, and over time I started noticing the marks looking lighter too. My skin looks much clearer than it did before.”
23 YO
Delhi
Combination Skin
Ananya Hormonal Acne

Ananya

“I still get the occasional breakout, but nowhere near as often or aggressively as before. The biggest difference is how much calmer my skin feels now despite PCOD.”
28 YO
Madurai
Combination Skin
Rhea Recurring Breakouts

Rhea

“My acne would clear up and then come right back. I’ve been using Minus consistently and the breakouts are now much less frequent.”
22 YO
Pune
Dry Skin
Arjun Persistent Adult Acne

Arjun

“I’d tried so many different products that I stopped expecting much. Keeping it to these two steps and staying consistent made the real difference.”
29 YO
Bengaluru
Oily Skin